如果一开始就想植入品牌,那我就去拍广告了。过于看重品牌植入,会严重影响整个产业的健康发展。相对于直接的品牌植入,著名导演钮承泽更偏向于和地方政府合作,在电影中展示城市的美好景观。在上海国际电影节“品牌娱乐营销国际研讨会”的讨论中,钮承泽指出:“我既是制片人、投资人,也是电影公司的经营者,同时还是电影的创作者,所以我心里一直有一根线,平衡品牌植入和影片质量。” If you want to implant a brand from the very beginning, then I went for commercials. Too value brand implants, will seriously affect the healthy development of the entire industry. Relative to the direct brand implants, the famous director Niu Chengze prefers to cooperate with the local government to show the beautiful scenery of the city in the movie. In the discussion of Shanghai International Film Festival “Brand Entertainment Marketing International Symposium ”, Niu Chengze pointed out: “I am both a producer, an investor, a movie company manager and a movie creator, so in my heart There’s always a line to balance brand impressions and video quality. ”