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随着当代信息技术的飞速发展,大数据时代的降临,为数字图书馆的发展提供了诸多机遇,但是也面临着一系列的挑战。在一个“读者至上”的时代,要更好的吸引读者使用数字图书馆的眼球,就必须以营销的理念、以“读者就是上帝”的态度进行数字图书馆的创新服务。据调查大部分人查询信息都是通过搜索引擎而不是数字图书馆网络,数字图书馆的普及程度低,所以必须加大力度对数字图书馆进行宣传推广,让人们具有利用数字图书馆网络查询资料的意识。如今,只有在网络媒体的融合下,提高数字图书馆的创新服务水平,加大数字图书馆宣传推广的力度才能为我国的数字图书馆事业更上一层楼打下坚实的根基。
With the rapid development of contemporary information technology, the advent of the Big Data era has provided many opportunities for the development of digital libraries, but it also faces a series of challenges. In an era of “reader supreme ”, to better attract the readers to use the digital library’s attention, we must carry on the innovative service of digital library with the concept of marketing and “reader is God ”. According to the survey, most people search information through the search engine rather than the digital library network, the popularity of digital libraries is low, so we must step up publicity and promotion of digital libraries, so that people have access to information through the digital library network Consciousness. Only now, with the integration of online media, to improve the innovative service level of digital libraries and to step up publicity and promotion of digital libraries can we lay a solid foundation for the further development of digital library in our country.