新是一种力量,但也是一种障碍。一个新汽车品牌如何在一年间赢得10万客户?11月1日,最新销量数据显示,启辰10月份以11403辆的成绩超越了今年1月份10629辆的成绩,创下了启辰单月销量的新纪录。在一年多以前启辰品牌最危急的时刻,东风日产启辰事业部副部长颜宏斌专门给团队写了主题为“论持久战”的万言书,现在他可以略微松一口气了。“在18个月累计销量达到10万辆之后,年销量达到10万辆级的规模实际上更为我们看重,它意味着你真正拿到了进入这个市场上主流品牌阵营的‘入场券’,你将有 New is a power, but also an obstacle. A new car brand how to win 100,000 customers a year? November 1, the latest sales figures show Kai Chen in October to 11,403 units exceeded the performance of 10,629 units in January of this year, setting a Kai Chen single-month sales new record. More than a year ago Kai Chen brand the most critical moment, Dongfeng Nissan Qi Chen, deputy director of business department specifically wrote to the team on the theme of ”protracted war“ million words, and now he can relieve a little. ”After the cumulative sales reached 100,000 in 18 months, the scale of annual sales of 100,000 units is actually more valued for us, which means that you really get into the market mainstream brand ’entry tickets’ You will have it