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网络营销:很多时候其实都在作死营销随着网络的普及以及社会公众对网络的使用越来越频繁,网络对社会的舆论导向,对公共事件的评价都有巨大的影响力。网络已经成为消费者对某一品牌或商品影响、评价的第一来源,而且网络上信息传播迅速,短时间内就能产生巨大的影响力,网络日益成为企业日常营销活动的主阵地。2013年,从褚家的橙、柳家的桃、潘家的苹果、丁家的难产猪、雕爷的牛腩、黄太吉的煎饼,到庆丰的包子都成为了互联网渗透传统行业的改造对象,在互联网上引爆了最为响亮的舆论声弹,从此网络的渗透也沾染了人间的尘土,更加开始落地生根。
Network Marketing: In fact, many cases are actually making a marketing campaign. With the popularization of the Internet and the public use of the Internet more and more frequently, the network has a great influence on the public opinion of the society and on the evaluation of public events. The Internet has become the primary source of consumer influence on a certain brand or product, and the rapid spread of information on the Internet can have a huge impact within a short period of time. The Internet has increasingly become the main front for daily marketing activities of enterprises. In 2013, the oranges from Chu’s house, the peaches from Liu’s house, the apples from Pan’s house, the dilapidated pigs from Ding’s hometown, the sirloin of Diaoyutai, the pancakes of Huangtaiji, and the steamed buns of Qingfeng all became the targets of the Internet’s infiltration into the traditional industries. The most loud public opinion bombs were detonated on the Internet. Since then, the infiltration of the Internet has also infected people’s dust and started to take root.