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符号在当今社会有着极为广泛的应用领域,图形符号作为平面广告的重要组成部分,主要是为了平面广告设计而服务的。图形设计的重点在于信息的传播,平面广告设计的主要任务是为了加强人与人间的信息交流,图形符号是交流中必需的表现工具。对图形符号的意义进行正确的理解,了解在平面广告设计中图形符号的构建原则,有利于图形符号进行设计的时候展现出良好的效果,达到更好的设计目的。
Symbols in today’s society has a very wide range of applications, graphic symbols as an important part of print ads, print ads designed primarily for the service. Graphic design focuses on the dissemination of information. The main task of graphic ads design is to enhance the exchange of information between people. Graphic symbols are necessary performance tools for communication. The correct understanding of the meaning of the graphical symbols to understand the design principles of graphic symbols in the design of graphic ads is conducive to the design of graphical symbols to show good results and achieve better design purposes.