销售是实现图书价值的最后环节,其突出的特点是分类销售,市场细化。美国图书大致可分为三种类型,一是商业图书(trade book)及大众市场图书(Massmarket book),二是专业图书(Professional book),三是教科书(textbook)。不同类型的图书,其销售方案和销售方法也有所不同。商业图书的读者对象是广大的成年普通消费者,主要依靠零售书店来销售。在书店销售中,顾客跟踪起了重大作用。以McGraw-Hill书店为例,其销售收入30％来自书店零售,而70％的收入依靠 Sales is the final link to realize the book value, its outstanding feature is classified sales, market refinement. There are three types of American books, one is trade book and Massmarket book, the other is professional book and the other is textbook. Different types of books, the sales program and sales methods are different. Readers of commercial books are the majority of ordinary adult consumers, mainly to rely on retail bookstores to sell. In the bookstore sales, customer tracking played a significant role. To McGraw-Hill Bookstore, for example, 30% of its sales revenue from retail bookstores, and 70% of revenue depends on