电商冲击下,传统流通渠道经历着巨大变革,新的分销模式如网上零售、网上采购、在线拍卖等不断兴起。而热闹的背后折射出必然规律:电子商务对流通渠道的深刻影响。盲从导致的失败区别于“触电”的服装生产经营商,添美社依旧沿袭着传统的代销模式。吕玉莲是添美社品牌服装的负责人,她认为虽然电子商务正如火如荼,但添美社还是保持着观望态度。她道出其中原因:“我们也有过触电的经历,但是最终以失败告终。”讲到这里,吕玉莲的表情中流露出些许遗憾。 Under the impact of e-commerce, the traditional distribution channels have undergone tremendous changes. New distribution models such as online retailing, online purchasing and online auctions are constantly emerging. The bustle reflects the inevitable behind the law: the profound impact of e-commerce on the distribution channels. Different from the blind lead to the failure of the “touch the ” clothing manufacturers, Tim adds still follow the traditional mode of consignment. Lv Yulian is the head of Tim Moses brand clothing, she believes that while e-commerce is in full swing, Timor-Leste still maintained a wait-and-see attitude. She said the reason: “We have had the experience of electric shock, but eventually ended in failure. ” Here, Lv Yulian’s expression revealed a little regret.