营销者说作为具有高知名度和鲜明个性的品牌,如果不能讲出一个精彩的故事吸引住消费者,广告拍得越多,他们的失望就会越多。就像明星宣传,唱片公司永远不会用宣传选秀歌手的方法去推王菲这样的巨星。2012年,是百事进入中国市场的第31个年头。作为一个已经跨过“三十而立”门槛的跨国企业而言,如何在数字化时代有更多的营销创新,适时地根 Marketers say that as a brand with high visibility and distinctive personality, if you can not tell a good story to attract consumers, the more the ads, the more disappointments they will have. Just as celebrity advertisers, record labels will never push superstars such as Faye Wong in the same fashion as promotional singers. In 2012, it was the 31st year that Pepsi entered the Chinese market. As a transnational corporation that has already crossed the threshold of “getting on the thirties,” how to have more marketing innovation and timely root in the digital age?