品牌是什么?品牌是商品的牌子,是附着在商品上的商标,它是区别商品来源和服务提供者的一种标志,它一头联系产品,一头联系消费者,当产品之间的差异缩小趋于同质化时,品牌就取代了产品的本质,而提供消费者购买的理由和保证,就像消费者买方便面时,不说“买方便面”而说“买康师傅”,喝速溶咖啡时不说“喝咖啡”而说“喝雀巢”。产品与产品的竞争变成了品牌与品牌的竞争。商场如战场,制胜的目的同样是攻城掠地,只不过用的武器是品牌,所追求的是销售利润和市场占 Brand is a brand of goods is a brand, is attached to the trademark on the goods, it is a source of distinction between goods and service providers a sign, it is a contact with the product, a contact consumer, when the difference between the product tends to narrow the trend In the homogenization, the brand has replaced the essence of the product, and provide consumers with the reasons for purchase and guarantee, just as consumers buy instant noodles, not to say “Buy instant noodles” and “Buy Master” to drink instant coffee is not Say “drink coffee” and say “drink Nestlé.” The competition between products and products has become the competition between brands and brands. Shopping malls such as the battlefield, the purpose of winning the same siege, but the use of weapons is the brand, the pursuit of sales profit and market share