一年一度的央视招标渐行渐近,每年的这个时候,媒介部都会格外地忙,忙的原因毋庸多说,因为无论对客户,还是对广告公司而言,央视招标都实在太重要了。撇开“中国广告的晴雨表”和“市场变化的风向标”不谈,仅媒体价值的不可替代性这一点,就足以令所有人绷紧一根弦,直到11月8日落槌的那一瞬间。竞标不再是胆量、力量的对决 The annual bidding for CCTV is getting closer and closer. At this time of year, the media department will be particularly busy and busy. Needless to say, CCTV invites tenders too much for both clients and advertising agencies. Leaving aside the barometer of “China’s advertising” and “the benchmark for changes in the market,” only the irreplaceability of the value of the media is enough to make everyone tighten their strings until the hammer falls on November 8. Bidding is no longer the guts, the showdown of power