广播电视是我们党最传统也是最重要的宣传思想文化阵地,是党和国家的喉舌,是党同人民群众密切联系的桥梁和纽带。当前,企业经营环境发生很大变化,多元化的价值观和开放、无限量的信息传播,使职工思想观念呈现多元多样多变的趋势。在企业宣传工作中,广播电视以其特有的贴近性和灵活性成为企业宣传的喉舌和思想政治工作重要载体。充分发挥企业广播电视宣传舆论媒体的作用,不断完善和改进宣传工作,搞好新形势下国有企业思想政治工作,对提升企业核心竞争力、确保企业快速发展,具有十分重要的意义。一、宣传党和国家的方针政策、企业的大政方针,增强员工政治意识、大局意识第一、大力宣传党的路线、方针、政策、让执政党的理念深入人心。党在不同的历史时期,根据不同的任务,制定不同的路 Radio and television is our party’s most traditional and important propaganda and ideological and cultural front, the mouthpiece of the party and the state, as well as the bridge and link between the party and the people. At present, great changes have taken place in the business environment of enterprises. The diversified values, openness and unlimited information dissemination make the ideas of staff and workers diverse and changing. In the corporate propaganda work, radio and television has become an important carrier of the corporate propaganda mouthpiece and ideological and political work with its unique closeness and flexibility. It is of great significance to give full play to the role of corporate media in broadcasting public opinion media, constantly improve and improve publicity work, and do a good job in ideological and political work of state-owned enterprises in the new situation in order to enhance their core competitiveness and ensure their rapid development. I. Promote the principles and policies of the Party and the state, the major policies of the enterprises, enhance the staff’s political awareness, give top priority to the overall situation, and vigorously publicize the party’s line, principles and policies so that the ruling party’s concept enjoys popular support. In different historical periods, the Party has drawn up different paths according to different tasks