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政府微博出现并迅速发展,已成为促进政府贴近群众、贴近生活、了解民意、体察民情、与群众互动沟通的新渠道、新方法。合理利用政府微博有利于加强与创新社会管理。但是在政府微博的运用过程中也出现了亟待完善之处,主要体现为政府微博的内容与民众需要之间存在不匹配、公信力遭受威胁、与民众互动偏较少等。因此,为提高微博运用效能,政府应明确自身角色,通过优化微博产出方式、主动接受网民监督、积极回应群众诉求等方式使政府微博的使用更加合理化与有效化,从而促进社会和谐发展。
The emergence and rapid development of the government microblogging has become a new channel and a new method for promoting the government’s close contact with the masses, living close to the people, understanding public opinions, understanding the public sentiments and interacting with the masses. The rational use of government microblogging is conducive to strengthening and innovating social management. However, the application of the government microblogging also appeared in the process of improvement, which mainly reflected the mismatch between the contents of government microblogging and the needs of the public, the threat of credibility and the less interaction with the public. Therefore, in order to improve the effectiveness of microblogging, the government should clarify its own role and promote the social harmony by rationalizing and validating the use of microblogging by optimizing the way of weibo production, actively accepting Internet users’ supervision and actively responding to appeals of the masses development of.