在竞争日趋激烈的住宅市场中，开发企业如何运用品牌战略，使自己能立足于市场，壮大于市场，业已成为行业关注的热点。笔者结合金华的实际情况，对住宅市场的品牌战略问题谈点粗浅看法，求教于业内专家和同行。１规划设计是创品牌的“龙头”随着住房制度改革的深化和住宅消费 In the increasingly fierce competition in the residential market, the development of how to use brand strategy, so that they can be based on the market, grow in the market, industry has become the focus of attention. The author combined with the actual situation of Jinhua, the residential market brand strategy to talk about the crude point of view, to teach in the industry experts and colleagues. A planning and design is a brand “leading” With the deepening of housing reform and residential consumption