2008年奥运会即将在中国北京盛大开幕,作为举办国,体育已经引起了前所未有的关注和重视。随着2008年的临近,全民体育意识不断加强,各企业都非常注重与重大体育赛事相结合,广告投放和营销推广力度也大大加强。但是,传统的“品牌广告”的网络营销方式并不能够满足企业客户日趋多元化. The 2008 Olympic Games is about to be grandly opened in Beijing, China. As a host country, sports have drawn unprecedented attention and attention. With the approaching of 2008 and the increasing awareness of sporting awareness among all the people, all enterprises attach great importance to the integration with major sporting events. Advertising and marketing promotion efforts have also been greatly strengthened. However, the traditional “brand advertising ” network marketing is not able to meet the growing diversification of corporate customers.