网上保险的营销模式与传统营销模式相比,具备很多优势,如销售成本低、成长性好、信息量大、无时间及空间限制等。这些优势已在保险界内外得到普遍关注和积极尝试,但网上保险在运作中也面临诸多问题,有的甚至已凸显为发展中的瓶颈。我们在网上保险产品实现与营销支持的实践中发? Compared with the traditional marketing model, the online insurance marketing model has many advantages, such as low sales cost, good growth, large amount of information, no time and space constraints. These advantages have gained widespread attention and positive attempts inside and outside the insurance industry. However, online insurance has also faced many problems in its operation, and some of it has even become a bottleneck in its development. We are in the practice of online insurance product realization and marketing support?