自1995年广播电影电视部制定了新的电视剧制作许可证制度,取消了禁止私人制作电视剧的条款,大批的社会力量、社会资金开始涌入电视剧领域。目前从电视剧整体市场来看,电视剧市场供大于求的供求失衡现象依然明显,只有约15%的制作企业盈利。为此,作者试图从价值链角度来探讨电视 Since 1995, the Radio, Film and Television Department has formulated a new permit system for the production of television dramas, canceled the provisions prohibiting the private production of television dramas, and has infused a large amount of social forces into the field of television dramas. At present, from the perspective of the overall drama market, the unbalance between supply and demand in the TV drama market is still evident. Only about 15% of the movie makers earn profits. To this end, the author attempts to explore the television from the perspective of the value chain