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2003年3-5月,通冠家电咨询在上海锦江电子技术工程有限公司、上海蜂星电讯服务有限公司等4家公司的协助下,对上海7190个没有家庭影院音响系统的家庭样本进行了需求潜力方面的调查(见表一);2005年8-9月。通冠家电咨询在上海申联质量检测服务有限公司等3家公司的协助下,再一次对上海3930个没有家庭影院音响系统的家庭样本进行了需求潜力方面的调查(见表二)。通过对这两次需求潜力调查的基本数据进行对比分析,可以看出:上海消费者对音响的消费心理正逐渐地发生演变,而上海市场则是全国市场的一个缩影。
From March to May 2003, Tongguan Consulting provided assistance to 7,190 family samples of home theater audio systems without the help of four companies including Shanghai Jinjiang Electronic Engineering Co., Ltd. and Shanghai Bee Star Telecom Services Co., Ltd. Potential aspects of the survey (see Table I); August-September 2005. With the assistance of Shanghai Shenlian Quality Inspection Service Co., Ltd. and other three companies, Tongguan Consultation once again investigated the demand potential of 3930 family samples of Shanghai-based home theater audio systems (see Table 2). Through the comparative analysis of the basic data of these two potential demand surveys, it can be seen that Shanghai consumers are gradually evolving their psychology of purchasing audio, while the Shanghai market is a microcosm of the national market.