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期刊如何改革的问题正引起越来越多的思考张伯海在兰州召开的“期刊如何改革创新以适应时代发展的要求”研讨会上说,二十一世纪的传媒恐怕会带有更大的公众性和直接性,因此,我们从现在起就应该激发起读者强烈的参与意识。请他们走进杂志社,一起讨论,参与策划设计,争取让刊物和读者滚成一团,成为有血有肉的公众传媒;在发行销售方式上,可否设计一种巧妙的装订手段,使一本杂志既可整体卖,也可分拆开来卖,以便读者各取所需。对期刊所具有的后新闻效应要大力开凿,以求做到及时捕足风云变幻的焦点,做到精深透辟,并保持资料和论述的鲜活。对期刊连续出版的优势,要能更加调动自如和增强实效。随着印刷技术的日益进精,期刊应发挥自己的优势,使文字思维和画面思维相互契合,又相互补充。此外,对期刊的版式变化、色彩运用以及配音带、配像带构成组合版式方面都值得探索。
The issue of how to reform journals is causing more and more thinking Zhang Bohai held a seminar on “How Journals Innovate and Innovate to Meet the Requirements of the Development of the Times” held in Lanzhou. It is said that the media in the 21st century may bring greater publicity And so forth, so from now on we should stimulate the reader’s strong sense of participation. Ask them to go to the magazine, discuss with them, participate in the planning and design, strive to get the publications and readers together and become a flesh-and-blood public media. Can we design an ingenious binding method for the distribution and sales so that a magazine can The overall sale can also be split to sell, so that readers can take what they need. Journal journal possesses the news effect should be vigorously excavated, in order to achieve timely capture the changing focus, be thoroughly penetrated, and keep the information and exposition of the fresh. The advantages of continuous publication of journals should be more motivated and effective. As the printing technology is getting more and more refined, the periodicals should exert their own advantages so that the textual thinking and the picture thinking are compatible with each other and complement each other. In addition, changes in the layout of the periodical, the use of color and dubbing, with a combination of formatting are worth exploring.