随着大众化旅游时代的到来,旅游成为制造互动的综合场域,地域空间的游客流动在促进目的地民俗文化发展的同时,也因游客与目的地居民互动参与及其市场化运作导致民俗文化的边缘化融合。在此背景下,民俗文化和非物质文化遗产的保护性开发已显得尤为重要。本文以社会心理学中的社会交换理论为切入点,阐述了游客和社区居民互动对地域民俗文化的影响,通过对民俗旅游开发模式的研究,分析民俗文化保护的现实意义及措施。 With the advent of the mass tourism era, tourism has become an integrated field of manufacturing and interaction. The flow of tourists in the regional space can promote the development of the folk culture of the destination as well as the participation of tourists and their inhabitants and their market-oriented operation. Marginal fusion. In this context, the protective development of folk culture and intangible cultural heritage has become particularly important. Based on the theory of social exchange in social psychology, this article expounds the influence of the interaction between tourists and community residents on the regional folk culture. Through the research on the folk tourism development model, this paper analyzes the practical significance and measures of the protection of folk culture.