品牌一定要有自己的性格,性格不鲜明的品牌很难让消费者记住。在全球化背景中,很多品牌都需要思考塑造鲜明性格,并实现品牌可持续发展的问题,因为中国的很多品牌是“喊”出来的,而不是系统的运作出来的。中国广告市场的增长很快,但是中国的品牌广告的质量并没有得到提高,很多电视广告都是以 The brand must have its own personality, character is not very clear for consumers to remember. In the context of globalization, many brands need to think about shaping distinctive personalities and achieving sustainable brand development because many of China’s brands are “shout” out of system operation. China’s advertising market has grown rapidly, but the quality of China’s brand advertising has not been improved, many TV ads are based on