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The paper aims to build a good combination between the theory of Multiple Intelligences and the new technique of conceptualizing content since MI theory has great influence not only in identifying the individuality of the learner but also provide new idea for conceptualizing the content which indicates to reconstruct the teaching content such as the text in intensive reading class. In spite of some regulations and limitations from national administration and schooling, in the light of MI theory, teachers has the liberty to give free play to their talent in conceptualizing the content, which works as a realm where the printed text content becomes vivid and acceptable for learners.