前段时间,整个设计圈被《怪不得设计费20亿,人家是这样汇报方案的》这篇文章刷屏,各种平台上都在疯狂转发。丹麦BIG事务所几年前因“海绵城市”方案赢得3.5亿美元(约20亿人民币)天价设计费的消息,赚足了设计师的眼球,成为设计行业内的热议话题。然而随着该文章的迅速传播,项目的方案汇报和视频不断曝光,设计师与媒体把关注的重点放在BIG事务所的方案汇报上,BIG事务所用极 Some time ago, the entire design circle was “no wonder the design fee of 2 billion, others are reporting program” this article brush screen, all platforms are crazy forward. A few years ago, Denmark’s BIG office won the designer’s attention by earning $ 350 million (about RMB2 billion) astronomical design fee for “Sponge City” and became a hot topic in the design industry. However, with the rapid spread of the article, the project’s program reports and videos are constantly exposed, designers and the media focus on the program reports of BIG firms,