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多亏电子商务和有远见,Sports Authority公司在短短9年内,已经发展成世界上最大的运动用品零售商了。该公司的经验值得借鉴。1986年JackSmith先生一前赫尔曼运动器材公司的首席执行官退休来到佛罗里达州,准备在热带阳光的海滩度过他的金色时光。但是他在前往无忧无虑的世界的路上遇到有趣的事情,使他不是把时光花在阳光普照的佛罗里达玩筑沙堡垒的游戏,而是建立起一个体育用品王国、Sports Authority体育用品权威公司。
Thanks to e-commerce and foresight, Sports Authority has grown into the largest retailer of sporting goods in the world in just nine years. The company’s experience is worth learning. In 1986, Mr. Jack Smith took the helm of CEO of a former Hermann Sports Equipment Company to retire in Florida, preparing to spend his golden time on the beaches of tropical sunshine. But having something interesting on his way to a carefree world prevented him from spending time in the sun-drenched Florida fortress-building game, establishing a Kingdom of Sporting Goods Authority the company.