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随着我国社会主义市场经济体制的逐步建立,电视剧的生产、经营方式也势必努力与之相适应。电视剧生产如何适应建立社会主义市场经济体制和两个文明建设的需要,并按照自身的特点和规律进行改革,也就越来越引起人们的注目。但是,在建立社会主义市场经济的条件下,电视剧采取市场经营方式的可行性究竟如何?它与实行宏观调控、与提高电视剧质量、与坚持社会效益为最高标准、与电视剧生产单位提高再生产能力等诸多问题,都需要认真研究和探讨。故此,本刊组织了关于电视剧如何面向文化市场的讨论,目的是活跃大家在这方面的思考。我们认为,电视剧面向文化市场不应是“大跃进”式的一哄而起,而应该扎扎实实地多一些思考,多一些论证,一步一个脚印地向前摸索。在此,我们发表了一组思考性的文章,仅供参考。
With the gradual establishment of the socialist market economic system in our country, the production and management of television dramas will also be hard pressed to adapt to them. How to adapt the production of TV drama to the need of establishing a socialist market economy and the construction of two civilizations and carrying out reforms in accordance with its own characteristics and laws has drawn more and more attention. However, under the condition of establishing a socialist market economy, what is the feasibility of adopting a market operation mode for television dramas? It is in line with the macro regulation and control, the improvement of the quality of the drama, the adherence to social benefits as the highest standard, the enhancement of the reproducibility with TV drama production units, etc. Many problems need careful study and discussion. Therefore, the magazine organized a discussion on how television drama is oriented to the cultural market, with the purpose of enlivening all people’s thinking in this respect. In our opinion, the television drama oriented to the cultural market should not be swarmed by the “Great Leap Forward” style. Instead, it should think more solidly and with more arguments and explore forward one step at a time. Here, we published a series of thoughtful articles, for reference only.