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戏剧到底是不是商品,人们的看法也许会不尽相同,因为戏剧的种类繁多,价值取向和美学意趣大相径庭。但有一点是肯定的,商业戏剧一定是属于商品,否则何以为商业戏剧?而国家演出院团所经营的绝大部分演出无疑也是商业性质的。可是,多少年来,我们的艺术家们却很少有勇气直面商品,坚持在艺术圣殿的大雅之堂,不肯屈就,或者是“千呼万唤始出来,犹抱琵琶半遮面”。然而,如果要真想做好今天的商业戏剧,又不正视自己商业戏剧特点的话,显然是不切实际的。本文正是试着从商品的属性、文化产品市场的运作角度考察商业戏剧的。
Whether drama is a commodity or not, people may differ in their perspectives because of the variety of theatricals, their differing approaches to value and their aesthetic interests. However, one thing is for sure. Commercial drama must belong to commercial products. Otherwise, what is commercial drama? Most of the performances run by the National Performing Arts Corps are undoubtedly commercial ones. However, for so many years, our artists seldom have the courage to face the merchandise, insisting on the elegance of the art sanctuary, refusing to give in, or “half-crying out with long-awaited” gestures. However, it is obviously unrealistic to really want to make the business drama of today and not of the business drama of our own. This article is trying to examine commercial drama from the perspective of the properties of commodities and the operation of cultural products markets.