大型国有企业负面新闻很容易被网民跟风热议,企业与公众缺乏相互沟通和理解,容易造成误解,加快改善大型国有企业对外形象,已成为目前亟待解决的问题。 The negative news of large-scale state-owned enterprises can easily be hotly discussed by netizens. The lack of mutual communication and understanding between enterprises and the public can easily lead to misunderstandings and speeding up the improvement of the external image of large-scale state-owned enterprises has become a pressing issue to be solved.