卡耐基指出,任何形式的演讲,开头总是关键。在演讲开始后的几分钟或者几秒钟内,听众通常就可能决定是否接受演讲,是否听下去。心理学家研究表明,当一个人对某个事物或问题没有形成固定观点时,常常比较容易接受所遇到的第一个观点,从而形成积极的心理定势。就演讲的开头而言,它是演讲者留给听众的第一印象,其好坏直接关系到演 Carnegie pointed out that any type of speech, the beginning is always the key. Listeners usually decide whether to accept the speech or not, within a few minutes or seconds after the speech begins. Psychologists have shown that when a person does not form a fixed point of view on a particular issue or issue, it is often easier to accept the first point of view encountered and thus form a positive psychological set. As far as the opening of the speech is concerned, it is the first impression left by the speaker to the audience, which is directly related to the performance