在市场竞争日益激烈的今天,哪些名优品牌主宰我国消费品市场?这是各企业和消费者都十分关注的问题。为了促进各企业名优产品在市场竞争中的销路和知名度,沟通企业和消费者之间的信息,中国社会科学院社会学所商品社会评价中心与国家统计局社会科技司合作,于1994年10月进行了第二次主要消费品市场占有率的社会调查。调查结果显示,在61类主要消费 In today’s increasingly fierce market competition, which brand names dominate China’s consumer goods market? This is a problem that companies and consumers are very concerned about. In order to promote the marketing and visibility of famous brand products in the market and communicate information between enterprises and consumers, the Social Evaluation Center of Sociology of the Chinese Academy of Social Sciences and the Department of Social Science and Technology of the National Bureau of Statistics collaborated in October 1994. The second social survey of market share of major consumer goods. Survey results show that 61 major consumer groups