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在国家旅游局、海南省人民政府倡导09“中国生态旅游年”传播后,生态旅游开始成为许多旅游景区招揽游客的新噱头。作为一种新兴的旅游模式,随着当今国民旅游热情的日益高涨,各省市各类生态旅游区域的规模也随之扩大。借此,我国生态旅游区管理的重心也逐步从对外宣传方面,向生态旅游的现代化管理方面转型。在转型的过程中,据我国生态旅游管理当前所存在的问题来看,旅游管理对生态区域和人文区域管理的针对性不足、对生态旅游管理重视程度不够,尤其是生态区旅游管理系统的不够完善等,均会影响我国生态旅游区旅游管理的质量。基于此,本文在回顾我国生态区旅游发展现状的基础上,结合生态区旅游管理的需要,从旅游管理系统的构建角度,探讨管理体制和系统的运行机制、管理对策及管理模式的实效性。
In the National Tourism Administration, Hainan Provincial People’s Government advocated 09 “Year of Ecotourism in China ” after the spread, ecotourism has become a lot of tourist attractions to attract tourists a new gimmick. As a new mode of tourism, with the increasing enthusiasm of national tourism today, the scale of various ecotourism regions in various provinces and cities also expands. In this way, the focus of ecotourism area management in our country gradually transforms from the external publicity to the modern management of ecotourism. In the process of transformation, according to the existing problems of ecotourism management in our country, tourism management has not enough pertinence to ecologically and humanely regional management and insufficient attention to ecotourism management, especially insufficient for ecotourism tourism management system Improve, etc., will affect the quality of China’s ecotourism tourism management. Based on this, on the basis of reviewing the present situation of tourism development in ecotope in our country and combining with the needs of ecotourism tourism management, this paper discusses the operational mechanism, management countermeasure and effectiveness of management mode of tourism management system from the perspective of tourism management system.