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2003年12月23日晚9点,合生创展旗下珠江罗马嘉园组织的业主罗马游旅行团正式出发。此次出行的旅行团近50人,都是珠江罗马嘉园的业主。据了解,这次活动是9月份由国内房地产大鳄“合生创展”发起,中国旅行社、凤凰卫视支持的合生业主“环球假日行动”系列活动的开端,该系列活动,是京城首次大规模、也是讫今为止国内规模最大的一次房地产与旅游紧密结合的活动。此前,2003年12月20日,合生创展旗下珠江罗马嘉园,在其售楼处举办了一场纯正意大利风情音乐会,邀请众多国家一级音乐家前来表演,为罗马嘉园赴意大利文化交流活动饯行,为罗马嘉园体验式地产营销奏响序曲。
On the evening of December 23, 2003, at 9 p.m., the official tour of the Rome Tour Group, the owner of the Pearl River Jiajia Garden affiliated to Hopson, officially started. Nearly 50 people traveling this trip, are the owners of Zhujiang Roman Garden. It is understood that this event was launched in September by the domestic real estate predators “Hopson Development ”, China Travel Service, Phoenix Satellite TV support Hesheng owners “Global Holiday Action ” series of activities, the series of activities is the capital For the first time on a large scale, it is also the largest real estate and tourism event in China. Prior to this, on December 20, 2003, Hopson Chuangjia Chuangjia Pearl River Park in its sales office organized a purely Italian-style concerts, inviting a number of national musicians come to perform for the Rome Jiayuan went to Italy Cultural exchange activities farewell, for the Rome Jiayuan experience real estate marketing sentiment.