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我国在计划经济到社会主义市场经济转型过程中,传统媒体受到内部、外部因素的多重考验。而在经济转型期,我国财经类刊物却发展迅速,数量增加,业务操作也越发成熟。受到我国经济政治体制的影响,这些财经刊物正在形成一种带有转型期特色的发展、运营模式。其报刊定位、内容选取、报道方式、营销策略上相较于传统经济类刊物都有所转变。本文就经济转型期的国内经济媒体《第一财经周刊》发展状况进行横向纵向比较,以供传媒研究者、媒体从业者参考借鉴。
In the course of transforming the planned economy into the socialist market economy in our country, traditional media is subject to multiple tests of internal and external factors. However, in the period of economic transition, the financial publications in our country have been developing rapidly and the number has increased, and the business operations have become more and more mature. Influenced by the economic and political system of our country, these financial publications are forming a mode of development and operation with characteristics of transition. Its newspaper positioning, content selection, reporting methods, marketing strategies compared to the traditional economic publications have changed. This article makes a horizontal and vertical comparison of the development status of “First Financial Weekly”, a domestic economic media during economic transition, for reference by media researchers and media practitioners.