现在的人才市场中,希望应聘者具备复合能力的用人单位越来越多,而能兼通文理,既具科学教育背景,又有人文知识背景的人才十分稀缺。以多媒体产品策划而言,其涉及的专业知识面包括工程、美外、教学、音乐、心理学等诸多领域。该职业岗位不但要求应聘者具有一般策划人员的素质,善于沟通,善于介绍自己构想好的产品保证其可行性,而且还要适应多媒体产品策划的特点,具有商业基础、专利背景知识及技术底子。换句话说,多媒体产品策划人才必须兼具策划、美术、程序设计等多种才能。据行家介绍,创作一项产品,首先要由策划人员、美术人员和程式设计人员举行“创意会议”,共同构想产品定位、消费群、价格等;初步轮廓出来后,策划人员编写方案,制定产品规格;然后 In the talent market nowadays, more and more employers hope employers have the compounding ability and can combine both liberal arts and sciences. It is very scarce for people with both scientific education backgrounds and humanities knowledge background. In terms of multimedia product planning, the professional expertise involved in engineering, the United States, teaching, music, psychology and many other areas. The job position not only requires applicants to have the quality of general planners, good at communication, good at introducing their own products designed to ensure its viability, but also to adapt to the characteristics of multimedia product planning, with a business background, patent background knowledge and technology foundation. In other words, multimedia product planning talent must have both planning, art, programming and other talents. According to experts, creating a product, first of all by the planners, artists and program designers held a “creative meeting”, common vision product positioning, consumer groups, prices, etc .; initial outlines, the planners to write programs, product development Specifications; then