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在现代媒体技术的持续发展之下,我国已经正式进入到了自媒体时代。十九大报告再次强调我国需要加快政府角色转型,建立起阳光型、服务型政府,为广大老百姓提供更多优质服务。因此为了能够有效提升政府形象,并做好相应的宣传营销工作,本文将重点围绕自媒体时代的政府形象营销进行简要分析研究。
With the continuous development of modern media technology, our country has officially entered the self-media era. The 19th National Congress once again stressed the need for China to speed up the transformation of the government role and establish a sunshine-type and service-oriented government to provide more quality services to the general public. Therefore, in order to be able to effectively enhance the image of the government and make appropriate marketing efforts, this article focuses on a brief analysis of government image marketing in the media age.