互联网特别是移动终端的出现,极大地改变了传统社会舆论生成和演化机制。网络舆论成为社会转型期独立于传统媒体的特殊存在形式,主要有以下几个主要特点:网络舆论的地位逐渐主流化、开始从无序走向有序、焦点主要是民生问题、指向主要是公共部门、主体呈现出多元化趋势。 The emergence of the Internet, especially mobile terminals, has greatly changed the mechanism of the formation and evolution of traditional public opinion. Internet public opinion has become a special form of existence independent of traditional media in the period of social transformation. It has the following main features: The status of online public opinion has gradually become mainstream and has begun to move from disorder to order. The focus is mainly on people’s livelihood, pointing mainly to the public sector , The main body showed a diversified trend.