诸多因素影响着网络媒体的点击率、竞争力与品牌价值,本文通过对湖北省内三家具有较大影响力的网络媒体的SWOT分析,以厘清制约网站发展的因素,确定各因素在网络媒体的运营过程中发挥作用的方式,并尝试制定出有针对性和可行性的发展策略,以期为网络媒体提供参考。 Many factors affect the clickthrough rate, competitiveness and brand value of online media. Through the SWOT analysis of three influential online media in Hubei Province, this paper clarifies the factors restricting the development of the website, and determines the factors that affect the online media Operation process of the way, and try to develop a targeted and feasible development strategy, in order to provide a reference for the online media.