论文部分内容阅读
本文研究的我国古代广告设计主要是清末以来受西方设计影响下的设计,对我国古代广告设计的分析和研究,能够探索出古代广告设计的规律和特性。由于历史的原因,中国广告尤其是古代广告的历史价值往往被忽视,甚至被轻视。通过较为全面的中国古代广告比较,可明了我国古代广告设计的文化背景及其在全世界历史上应有的位置。
This article studies the ancient Chinese advertising design mainly from the late Qing Dynasty under the influence of Western design design, analysis and research of ancient Chinese advertising design, to explore the ancient advertising design rules and characteristics. Due to historical reasons, the historical value of Chinese advertisements, especially ancient advertisements, are often overlooked and even ignored. Through a more comprehensive comparison of ancient Chinese advertisements, we can understand the ancient Chinese advertising design of cultural background and its place in the history of the world.