报纸和期刊不仅要注重提高内在质量,以质取胜,同时也要研究发行策略,扩大知名度,赢来读者群。用句赶时髦的话:靠发行求发展,靠质量求生存。 但笔者发现,有些特色鲜明、质量上乘的报纸、期刊却鲜为人知,读者很少。笔者认为,除了有一定的客观因素外,营销策略滞后恐怕是个重要原因。 笔者读高中时,就看过《机关党的工作》,感到这份期刊品位不低,时代感强,不失为一本党课教育的好教材,对笔者了解党的知识,学习时事政治,有过不小的帮助。而上大学后的一次实习采访中,南京一个单位的领导却说,党建刊物不少, Newspapers and periodicals should not only pay attention to improving the intrinsic quality, winning by quality, but also research distribution strategy, expand the visibility, to win the readership. Humorous sentence with words: by issuing for development, quality of survival. But I found that some distinctive characteristics, high-quality newspapers, journals are little-known readers rarely. In my opinion, in addition to some objective factors, the lagging marketing strategy is probably an important reason. When I read in high school, I read “the work of the party organs”, I feel that the journal is not low-grade, strong sense of the times, after all, a good teaching material for party education, the author understanding of the party’s knowledge and politics, there has been no Little help. In an internship interview after attending university, the leader of a unit in Nanjing said that a lot of party-building publications,