选题是期刊的灵魂与基础。期刊选题策划是期刊形成风格、打造品牌的有效途径。期刊的特色通常情况下都是通过栏目、内容的策划来体现和展示的。好的选题策划,可以提升和扩大刊物的质量和影响力。一份期刊没有自己的品牌栏目和独特文章,就没有实力与同类期刊竞争。缺乏竞争力的期刊,自然难以在书刊市场获得自己的一席之地,难以获得社会效益与 The topic is the soul and foundation of the journal. Periodical topic selection planning is an effective way to form a journal and build a brand. The characteristics of periodicals are usually reflected and displayed through the sections and contents planning. Good topic planning, you can enhance and expand the quality and influence of the publication. A journal without its own brand columns and unique articles, there is no strength to compete with similar journals. Lack of competitive periodicals, naturally difficult to gain their own place in the book market, it is difficult to obtain social benefits and