世界商业巨子李嘉诚说:商业成功的三要素第一是口岸!第二是口岸!第三还是口岸! 问题篇:专卖店选址十误区迷信黄金地段。“非风水宝地不嫁”是厂商专卖店选址中普遍存在的一种心态。他们认为,在闹市区、商业中心开店,能以较高的客流量带动销售,开店就要开在黄金旺地。殊不知,黄金地段的昂贵租金与激烈竞争所带来的经营压力,非一般专卖店所能承受。不顾形象,徒求销量。人口密集、购买者众、消费量大……很多专卖店会竞相入驻 Li Ka-shing, the world’s leading business tycoon, said: The first element of commercial success is the port, the second is the port, and the third is the port! Problem: Ten locations in the store are superstitious in prime locations. “Non-feng Shui Baodi is not married” is a common mentality in the location of the store. They believe that opening stores in downtown areas and commercial centers can drive sales with high passenger flow, and opening stores must be opened in prime locations. As everyone knows, the operating pressures caused by expensive rents and fierce competition in prime locations are beyond the reach of ordinary specialty stores. Regardless of the image, the salesman is vain. Densely populated, large number of buyers, large consumption... many specialty stores will compete