奥迪作为拜仁慕尼黑俱乐部的独家汽车赞助商,其四环徽标首次出现在2002至2003年度德甲联赛上。与德国冠军球队合作,奥迪公司获得了进一步加强其体育赞助商形象、展现动感品牌特色的机会。奥迪公司董事会主席文德恩博士说:“著名的拜仁慕尼黑俱乐部象征着质量、卓越、动力和高品质,与这支顶级球队合作是阐述奥迪品牌‘动感’、‘强劲’形象的理想方式。” As the exclusive car sponsor of Bayern Munich club, Audi’s four-ring logo first appeared in the 2002-2003 Bundesliga. In cooperation with the German championship team, Audi has been given the opportunity to further enhance the image of its sports sponsor and showcase its dynamic brand identity. “The famous Bayern Munich club symbolizes quality, excellence, motivation and quality, and working with this top team is the ideal way to articulate the ’dynamic’ ’strong’ image of the Audi brand, said Dr. Winder, chairman of Audi’s board of directors. . ”