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据最新的CNNIC调查结果显示,在去年,中国有1065万人在网上购买了商品,占中国网民总数的31.6%,与2000年的比例基本持平。这个比例和互联网发达国家网民中个人电子商务用户所占的比例已经十分接近。虽然上网购物已成为趋势,但是并非建立一个网站,客户就会随之而来。一些成功的零售商意识到网站只是一种重要的渠道,它只是对传统销售渠道的一种补充。而在传统销售中,渠道越多越广,与之结合的电子商务就越容易发挥其效用。虚与实的结合美国的REI公司是一家在全国范围内提供户外运动器材和服装的零售商,
According to the latest CNNIC survey, in the past year, 10.65 million people in China purchased goods online, accounting for 31.6% of the total netizens in China, basically the same as the proportion in 2000. This proportion and Internet users in developed countries, the proportion of individual e-commerce users have been very close. Although online shopping has become a trend, but not to create a website, customers will follow. Some successful retailers realize that websites are just one important channel, and it is just a supplement to traditional sales channels. In the traditional sales, the more channels more widely, combined with the more likely to play its effectiveness of e-commerce. The combination of virtual and real REI company in the United States is a countrywide provider of outdoor sports equipment and clothing retailers,