媒体是广告的生命。世界上有无数个创意独道、设计新颖、形式完美的好广告。也有数不清的创意平平、设计低劣、形式陈旧的差广告。但是我们无法找出一个没有媒体的广告。广告脱离了媒体就会成为一句空话。 当今社会,广告就同“水”、“电”、“煤气”一样已经成了现代人们生活中的一部分。它就像天上掉下来的雨,不管你是否愿意接受,它都会挤进你的生活空间。从早晨起床到晚上入睡无论您翻开报纸、打开电视、走到街头……广告都会无休止的闯入您的感官。 随着科学技术日新月异的发展,新技术、新工艺、新材料的不断涌现,在广告制作方面也可以说基本上达到了“你能想出来,我就能做出来”的无所不能的时代。这为新广告媒体的开发和实现提供了更广阔的空间和条件。一个多渠道,多形态,多层次的多样化的广告媒体竞争时代已经到来。 在此同时,以往的印刷媒体和电波媒体将面临严峻的挑战。人们对“报纸”、“杂志”、“广播”、“电视”及街头建筑物上的“广告牌”、“宣传单”等传统的广告媒体早已司空见惯,在表现形式上也没有了胃口。在每日来去 The media is the life of advertising. There are innumerable creative ways in the world, innovative design, perfect advertising. There are countless creative mediocre, poorly designed, outdated bad ads. But we could not figure out an advertisement without media. Advertising from the media will become an empty talk. In today’s society, advertising, like “water”, “electricity” and “gas,” has become a part of modern life. It’s like the rain falling in the sky, whether you want to accept it or not, it will squeeze into your living space. Get up early in the morning and sleep late at night Whether you open a newspaper, turn on the TV, go to the streets ... Advertisements will endlessly break into your senses. With the rapid development of science and technology, new technologies, new techniques and new materials are constantly emerging. In terms of advertisement production, we can basically say that we have basically reached the age of omnipotent of “you can figure it out and I can make it.” This provides a broader space and conditions for the development and realization of new advertising media. A multi-channel, multi-modal, multi-layered and diversified advertising media competition has come. At the same time, the past print media and radio media will face severe challenges. People have long been accustomed to traditional advertising media such as “newspapers”, “magazines”, “radio”, “television” and “billboards” and “leaflets” on street buildings, and have no appetite in the form of expressions. Going daily