对“室内绿化”这一商品服务本身的属性及室内绿化市场的需求、供给双方进行调研分析。研究发现,商品成本过高,卖方数量较少,消费者受自身收入、文化水平、居住地的影响,导致购买室内绿化这一服务的行为受到抑制。政府加强扶持与引导,民众需要提高室内绿化市场需求意识,商家要加强市场推广的针对性,才能促进这一市场的大发展。 On the “green” The study found that the cost of goods is too high, the number of sellers is small, consumers are affected by their own income, cultural level, place of residence, resulting in the purchase of indoor green service is suppressed. Government to strengthen support and guidance, people need to raise awareness of indoor greening market demand, businesses need to strengthen the marketing targeted in order to promote the great development of this market.