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考察各种关于公共关系的定义无外乎从三个方面给予界定:一是公共关系这种特殊的管理职能的目的——树立良好的企业形象,创造企业发展的内外环境;二是建立良好公共关系的基础——确认建立和维持组织与公众之间的互利关系;三是公共关系的独特的活动方式一传播和沟通。这里确认、建立和维持组织与公众的互利关系是公共关系活动的实质,
Investigating all kinds of definitions of public relations is nothing more than defining from three aspects: First, the purpose of this special management function of public relations - to establish a good corporate image, to create an internal and external environment for the development of enterprises; second is to establish a good public The basis of the relationship is to confirm the establishment and maintenance of a mutually beneficial relationship between the organization and the public; and third is the unique means of communication of public relations, communication and communication. Recognizing, establishing and maintaining the mutually beneficial relationship between organizations and the public is the essence of public relations activities.