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这是一个注意力经济的时代。美女经济是注意力经济中的典型。从经济学的角度上看,在以男性为主导的社会当中,美貌是女人的一种资本,可以被消费。如何将美貌这种资本转化为生产力,并将其经济效益最大化,是一门很深的学问。将这门学问学好,不仅对于美女本身带来收益,连带与眼球相关的产业同时也被带动,其商业价值不可限量。但是,随着经济的发展,社会形态的变化,传统的美女经济正经受挑战。最近的“林志玲现象”引起了我们对这种变化的关注。稀缺和偏好是经济学里最重要的两个概念。当一种资源是稀缺的而且满足效用(更现代的说法是被严格偏好),必然产生效益。“林志玲现象”是否符合该定律,我们来分析一下。
This is a time of economic attention. Beauty economy is typical of attention economy. From an economic point of view, in the male-dominated society, beauty is a kind of capital for women and can be consumed. It is a very deep knowledge that how to transform the beauty and capital into productivity and maximize its economic benefits. To learn this well, not only for the beauty itself to bring revenue, associated with the eye-related industries are also driven, its commercial value is limitless. However, with the economic development and social changes, the traditional beauty economy is experiencing challenges. The recent “Lin Chi-ling phenomenon” has drawn our attention to this change. Scarceness and preference are two of the most important concepts in economics. When a resource is scarce and satisfies utility (more modern claims are strictly preferred), it is inevitable to produce benefits. “Lin Chi-ling phenomenon” is consistent with the law, let’s analyze.