虚假新闻之所以能够突破媒体制定的严格编审关口登堂入室,甚至在一些大刊名台上传播,说明目前媒体在报道的口径上普遍存在着重制度建设轻过程管理的弊端,主要表现在三个方面:一、暴露了新闻制作过程中的缺陷;二、反映了受众心理的关注度;三、评判、制裁的标准不足。对虚假新闻,媒体工作者要具备高度的警觉性。 The reason why the fake news can break through the strict editorial boundaries set by the media and even spread on some big namesplaces shows that there are many defects in the current media coverage of the emphasis on the construction of the light process management system. There are mainly three aspects: First, exposing the defects in the news production process; Second, reflecting the audience’s psychological attention; Third, the criteria for judgments, sanctions, inadequate. For false news, media workers should be highly alert.