企业通过产品来实现与社会市场的联系。一个企业能否有效地利用有限的资源。能否生产物美价廉、适销对路的产品满足用户和消费者的需要,能否不断地提高经济效益,是企业能否继续生存和发展的基本条件,也是企业经营管理的中心课题。因此,产品决策就成为企业经营战略决策中的重大决策。 产品决策诊断是企业诊断的一种类型。对企业进行产品决策诊断,就是诊断人员深入到企业现 Companies use products to achieve contact with the social market. Whether a company can effectively use limited resources. Whether or not it can produce inexpensive, marketable products to meet the needs of users and consumers, whether it can continuously improve economic efficiency is the basic condition for enterprises to continue to survive and develop, and it is also a central issue for business management. Therefore, product decision-making has become a major decision in business strategy decisions. Product decision diagnosis is a type of business diagnosis. To make product decision diagnosis for enterprises, it means that the diagnosis personnel go deep into the enterprise.