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本文采用内容分析法,通过以《南方都市报》为代表的主流媒体的相关文字报道,研究媒体对企业家群体的形象再现。研究发现,报刊媒体对于企业家形象再现的充分性和真实性有待提高。针对这种情况,笔者提出了有关建议。
This article uses the content analysis method to study the image reproduction of the entrepreneur group through media reports in the mainstream media such as Nanfang Dushi Bao. The study found that the adequacy and authenticity of the media for the reproduction of entrepreneurship images need to be improved. In response to this situation, I made the relevant recommendations.