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公共关系,是一个社会组织用传播的手段使自己与公众相互了解和相互适应的一种活动和职能。一个组织在本国以外地区所进行的公关活动或对国外有着显著影响的公关活动则被冠以“国际公关”。
Public relations is an activity and function of a social organization that uses the means of communication to familiarize itself and the public with each other. An organization’s PR activities carried out outside its home country or public relations activities that have a significant influence abroad are labeled “international public relations.”