国外商业银行市场营销模式及其借鉴冯强商业银行市场营销自２０世纪５０年代在美国兴起以来，由于迎合了商业银行注重研究市场、研究客户、开拓业务空间、开发新的服务项目以满足客户需要等客观要求，已经被各国商业银行普遍接受。商业银行市场营销的观念也由原来的“品牌... Since the rise of the commercial bank in the United States in the 1950s, due to cater to the commercial banks focus on market research, customer research, business development, development of new services to meet customer needs And other objective requirements, has been generally accepted by commercial banks in various countries. Commercial Bank marketing concept from the original "brand ...